These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and conditions.  Please retain a copy for your information.

The personal data provided by entrants will only be used by the Promoter for the purpose of conducting the promotion and at all times in accordance with the Data Protection Act 2018 and the Promoter’s Privacy Policy (available at  From time to time, the Promoter may share entrants’ personal data with their agents/representatives to assist with administering the promotion and contacting entrants (as necessary) and/or fulfilling the prize(s).

By entering the “Strongbow Tattoo” promotion, each entrant agrees to the following rules. 
The promotion will run from Wednesday 24th May to 23.59 on Friday 23rd June 23:59 2023. Winners will be selected by the Strongbow Team – and notified by Friday 30th June 2023. To enter, you must be aged 18 or over and have a Strongbow brand tattoo. Employees of Heineken are excluded from entering this promotion. To enter, DM an image of your Strongbow themed body art to @strongbowuk.

By entering the promotion, you are agreeing for your tattoo to be viewed by our panel. Five winners will be chosen at random for some new Strongbow body art. 

Strongbow has teamed up with tattoo artist Emily Malice, with who winners will be able to discuss and agree their new Strongbow related body art. The tattoo artist will work to a budget previously agreed with Strongbow. Winners will have a maximum of 1 month to agree the date of the session for the new body art.

Winners notified within 7 working days of the close of the promotion. The decision of the Strongbow Panel is final. If a winner does not respond within 14 days of being notified, then the winner’s prize will be forfeited, and the Strongbow Panel will be entitled to select another winner in accordance with the process described above. 

Valid entries only, that follow the correct format and entry system will be classed as an entry. 

Winners may be asked to share images of their new body artwork. Winners surname and county will be published on the Strongbow website from 30/06/2023.

You may enter as many times as you wish with different tattoos but you will only be eligible for one prize. The prizes are non-exchangeable, non-transferable and no cash alternative is offered. 

The promoter will not accept responsibility for entries that are lost, mislaid, damaged, or delayed in transit, regardless of cause, including, for example, as a result of any postal failure, equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind. 
By entering, you agree that any personal information provided by you with your entry may be held and used by the promoter or its agents and suppliers to administer the competition. 
Entries must be made personally.  Entries made through agents/third parties, bulk entries or automated entries are invalid.  No third party or bulk entries. Entries via third parties, consumer groups or syndicates, entries by macros or other automated or manual means and entries which do not satisfy the requirements of these Terms and Conditions in full will be disqualified. If it becomes apparent in the reasonable opinion of the Promoter that any entrant or the entrant’s household is using any means to circumvent this condition such as, and without limitation, fraudulently falsifying data, using multiple addresses, using identities other than their own, using multiple mobile phones, using any other automated means in order to increase that entrant's entries, or otherwise acting dishonestly, fraudulently or otherwise in violation of these terms, such entrant will be disqualified, and any prize entitlement will be void.

The promoter is not responsible for any third-party acts or omissions. The Promoter reserves the
right to conduct audits on all entries and winners to refuse a prize or refuse further participation in
the promotion where there are reasonable ground to believe that there has been a violation of
these terms or any instruction regarding the requirements for participation in the promotion or in
the event that a participant would have had an unfair advantage in participating in the promotion or
would have won by fraudulent means. The Promoter will be the final arbiter for all decision, which
are final and binding. 

In the event of circumstances beyond the control of the Promoter, or in cases of fraud, abuse and/or error (human or computer) that affect or could affect the proper operation of the promotion or the awarding of prizes, and only when the circumstances are that this is unavoidable, the Promoter reserves the right to cancel or modify the promotion at any time, but will always endeavour to minimize the impact on the participant in order to avoid undue disappointment

All conditions, warranties and representations expressed or implied by law or otherwise in connection with the prize are excluded to the fullest extent permitted by law and the promoter shall be under no liability whatsoever or however in connection with any loss, damage or injury suffered as a direct result of the provision of the tattoo.  Promoter makes no attempt to exclude or limit its liability for death or personal injury arising as a result of its negligence.  

These rules and any dispute or difference arising out of or in connection with them shall be governed by and construed in accordance with English law. The Promoter and each entrant irrevocably agrees to submit to the exclusive jurisdiction of the Courts of England and Wales over any claim or matter arising under or in connection with these rules or the legal relationships established by this agreement.  

Promoter:- Heineken UK Limited  3-4 Broadway Park, South Gyle Broadway, Edinburgh EH12 9JZ