These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and conditions.  Please retain a copy for your information.

The personal data provided by entrants will only be used by the Promoter for the purpose of conducting the promotion and at all times in accordance with the Data Protection Act 2018 and the Promoter’s Privacy Policy (available at www.heineken.co.uk/legal-hub/heineken-brands-privacy-policy).  From time to time, the Promoter may share entrants’ personal data with their agents/representatives to assist with administering the promotion and contacting entrants (as necessary) and/or fulfilling the delivery of the vouchers. 


1. Open to UK residents aged 18 or over, excluding employees of any company in the Heineken group, employees of any participating outlet and any person whom, in the Promoter’s reasonable opinion, should be excluded due to their involvement or connection with this promotion. Limited to 1 entry per person. 

2. How to take part:
a) Click the link on social media posts found on Facebook or Instagram or scan the QR code on point of sales items in-venue to be directed to https://uk.strongbow.com/win. Your standard network rates apply.
b) Confirm that you are over the age of 18 and eligible to take part in this promotion. 
c) You will then see instructions on how to play the game, click “Play now” to enter the Strongbow game.
I. Crush as many fruits as you can within the time limit. Upon completing the game you will have two options; play again or be entered into prize draw.
II. Clicking ‘Enter prize draw’ will take you to the Heineken sign-up page.
d) Enter your first name, last name and email address.
e) Confirm your acceptance of the promotion terms and conditions.
f) You will automatically be entered into the prize draw. See term 5 below. 

3. Entries must be made personally. Entries made through agents/third parties, bulk entries or automated entries are invalid. No entries submitted via any other means will be accepted. The promoter cannot guarantee uninterrupted or secure access to the web entry route. Any mechanical reproduction or automated entries in excess of one per person per month is prohibited, and any use of such automated devices will cause disqualification.

4.  This promotion begins on 1st May 2025. The promotion will come to an end at midnight on 31st May 2025.

5. PRIZE DRAW PRIZES
Winner selection and notification
a) All entrants who play the game will be entered into a prize draw for a chance to win one of 300 pairs of Strongbow branded socks. There are 300pairs of socks to be won in total across the campaign period in Scotland. 
b) The prize draw will take place at the end of the promotional period, on 19/06/2025. 
c) The prize winner will be contacted from the email address XXX within 3 working days of the prize draw, to the email address provided at the time of entry, with notification of their win. 
d) The prize winner must reply to such notification within 7 days of receipt to accept their prize. The prize will be sent to the winner via Royal Mail within 7 days of confirmation. 
e) The Promoter reserves the right to disqualify the prize winner if they haven’t replied to the email notification within 7 days of receipt with acceptance of their prize. If a prize winner is disqualified the prize will be lost and will be included in a mop-up prize draw at the end of the campaign.
f) Reasonable endeavours will be made to contact the winner during this time using the contact details provided at the time of entry. Entrants should ensure they check their spam/bulk/junk folders for notification. Proof of age, identity and delivery address may be required to claim the prize.

6. The Promoter reserves the right to verify all entries and the winner and to refuse to award a prize or withdraw a prize entitlement and/or refuse further participation and disqualify the participant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of entry requirements or otherwise where a participant has gained unfair advantage in participating in the promotion or won using fraudulent means. The Promoter will be the final arbiter in any decisions, and these will be binding, and no correspondence will be entered into.

7. Winners’ details will be available from 19/06/2025 – 18/09/2025. By entering, the winner consents to such information being disclosed upon request. Please send your request in a stamped addressed envelope to Mesh Marketing LTD, 12-16 Laystall St, London EC1R 4PF.

8. There is no cash or other alternative to the prizes in whole or in part.  Prizes are not transferrable. The Promoter reserves the right to reclaim the prize if it is transferred.   

9. Prizes are not transferable, exchangeable or refundable. The Promoter reserves the right to reclaim the prize if it is transferred.

10. The Promoter is not responsible for any third-party acts or omissions.

11. The Promoter reserves the right to cancel or amend this promotion due to events or circumstances arising beyond its control.

12. Due to circumstances outside of their control the manager reserves the right to cancel, amend or withdraw this offer at any time.

13. The promoter cannot guarantee that any event will be free from disruptions, failings or cancellations.  The Promoter is not liable for such disruptions, failings or cancellations unless they are caused by our negligence.  Any requests for refunds or compensation arising from them should be sent to the operator of the event.  The Promoter can provide you with their details on request.

14. The promotion is in no way sponsored, endorsed or administered by, or associated with any of the social media platforms where the post promoting the promotion is featured.  None of the social media platforms listed above are responsible to entrants in respect of any aspect of this promotion.

15. All taxes (including without limitation national & local taxes) in connection with any prize & the reporting consequence thereof, are the sole responsibility of the prize winner.

16. These rules and any dispute or difference arising out of or in connection with them shall be governed by and construed in accordance with English law.  The Promoter and each entrant irrevocably agree to submit to the exclusive jurisdiction of the Courts of England and Wales over any claim or matter arising under or in connection with these rules or the legal relationships established by this agreement.



Promoter: Heineken UK Limited, 3-4 Broadway Park, South Gyle Broadway, EDINBURGH, EH12 9JZ