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Epic Entrance

2018 Strongbow Halloween Consumer Promotion Terms & Conditions

2018 Strongbow Halloween On Trade Customer Kit Incentive & Outlet Staff Promotion Terms & Conditions

2018 ASDA Carnevil Glassware Promotion


PRIVACY & COOKIE POLICY

HP Bulmer Ltd (Company) respects your privacy and recognizes your desire to safeguard your personal information. The
Privacy Policy and Terms of Use set forth herein are designed to inform you about what kind of personal information is
collected on this website and how it is used, to inform you of the conditions of use of the site (Including users who
are also contributors of content) and to maintain the security of this website (Website). Please read the terms and
conditions set out below carefully before using this website as access to you and use of this website is subject to
these terms of use. By accessing and using this website, you agree to be bound by the Privacy Policy and Terms of Use.
If you do not accept these, do not use this website.

NO ENTRY FOR UNDERAGE PERSONS

This website is intended only for persons of legal drinking age in the UK. Do not use this Website if you are not of
legal drinking age in the UK. Date of birth verification is required at the entrance of the Website and prompts may be
located within the Website.

ACCESSING OUR SITE

Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we
provide on our site without notice. We will not be liable if for any reason our site is unavailable at any time or for
any period.
From time to time, we may restrict access to some parts of our site, or our entire site, to users who have registered
with us.
You are responsible for making all the arrangements necessary for you to have access to our site. You are also
responsible for ensuring that all persons who access our site through your internet connection are aware of these
terms, and that they comply with them. Do not share or forward this website to anyone under 18 years of age or anyone
who is not a resident in the UK.

PRIVACY POLICY

At the Company, we are committed to protecting your personal information that you share with us through the Internet.
This statement sets forth our privacy policy regarding information you provide to us through the use of the Website.
This statement also provides you with information on how to prevent your personal information from being collected or
shared when you visit our website, respond to our web-based promotions or send us an e-mail.

THE INFORMATION WE GATHER

We collect information about you through two principal means: through technology (for example IP addresses and cookies)
and through your voluntary submission of information.
Using technology, our website can collect information about the type of browser you are using, your operating system
and your IP address information using technology. An IP address Is a number automatically assigned to your computer and
is recognised by web technology whenever you are surfing the internet. None of this information is considered
personally identifiable information. As technology evolves, additional methods of information gathering may be used
such as pixel tags (also known as web beacons and clear gifs).
We also use cookies and other technologies to collect the above non-personally identifiable information for a variety
of purposes, such as to improve the design and content of our website and to enable us to provide a more personalised
experience when you browse the Internet.
One of the cookies we use is used to verify your age and is essential for parts of the site to operate and has already
been set. By submitting the age gate form you agree to use of cookies on this website and you can proceed to view the
content. If you do not submit the form you cannot see the contentThis website would like to store cookies in your
browser, one of which is used by this legally mandatory age check. We also use anonymous visitor statistics to help
improve the site. We never store personal information in a cookie. By entering the site you agree to accept our cookie
policy.”
Cookies can be turned off in a user’s session, but not from within the website itself there are no controls for this.
To turn them off the user would have to do so from within their browser settings. Once they turn off cookies they are
booted out of the site, and they have to go back through the age gate again, which allows cookies.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them,
visit www.allaboutcookies.org.

Name of Cookie What Used for Expiry
_utma 2 Years
_utmb 30 minutes
_utmc Session
_utmz 6 months
_ga Google Analytics 2 Years
fbm_XXXXXXXXXXX Facebook Identification 1 Year
strongbow-age-gate Date of birth verification Session

We may provide aggregate non-personally identifiable information to third parties (such as marketers, ad server
companies and advertisers) that make use of general customer data. We may also share that information with
concessionaires aboard our vessels and other third parties.
The Company is not liable for information that is inaccurate due to technical defects in software used on our website,
whether induced by our systems or by software provided by third parties.

PERSONALLY IDENTIFIABLE INFORMATION

You can use the majority of our website without being required to divulge any personally identifiable information to
us. To participate in or use some of the activities available on our website (such as entering a promotion or
contacting us) you may be required to provide certain personally identifiable information (such as you name and e-mail
address). In addition, in connection with some activities, we collect additional personally identifiable information
such as you date of birth, street address.
When corresponding with you via e-mail, we may use a variety of technologies, such as clear gifs or web beacons, to let
us know, among other things, whether you received and opened our e-mail. The clear gif included in the e-mail may
establish a cookie on your system that further allows us to tailor information to fit your personal interests.
The Company will not trade, sell or share such personally identifiable information for use by any third parties, unless
we have informed you, been authorised by you or are required by law to do so. In addition, such personally identifiable
information shall not be disclosed to third parties unless we have informed you, been authorised by you or are required
by law to do so.
The term third parties does not include any subsidiaries or affiliates of The Company, service providers or vendors
acting on The Companys behalf or travel agents or the purchaser of substantially all of the assets of The Company or a
subsidiary or affiliate of The Company. Our policy is to require that third parties keep that information confidential.

HOW WE USE THE INFORMATION GATHERED

We use the information that you share with us for these purposes:
To provide the products, services or membership benefits you request
To improve the content of our site
To measure consumer demand or interest in various offerings
For marketing and promotional purposes, including to provide you with information about products and services offered
by HP Bulmer Ltd and its subsidiaries and affiliates.

HOW DO I TELL HEINEKEN THAT I DONT WANT TO BE CONTACTED OR CHANGE MY PERSONALLY IDENTIFIABLE INFORMATION?

Our website sometimes provides you the opportunity to opt-in to receive communications from us at the point where we
request information from you. You always have the option of removing your name from our e-mail mailing list(s) so that
you will not receive further e-mail promotional communications from us. In order to ensure immediate removal from any
list, it is best to follow the specific instructions outlined within the communications you receive from us since we
operated numerous sites and e-mail lists. If you are unable to complete the process indicated in such communications,
send us an e-mail.

HOW DO WE PROTECT YOUR INFORMATION?

Security for all personally identifiable information is extremely important to us. To prevent unauthorised access,
maintain data accuracy and ensure the correct usage of information, we monitor and adjust our physical, electronic and
managerial procedures to safeguard and secure the information we collect online.
Unfortunately, we cannot guarantee that data transmitted over the Internet will always be secure. As a result, while we
strive to protect your personally identifiable information, we cannot ensure or warrant the security of any information
you transmit to us or from our online products and services and you do so at your own risk. Upon receipt of your
transmission, we strive to ensure the security of that information in our systems.

PRIVACY POLICY UPDATES

By using our website, you signify your acceptance of this Privacy Policy. The Company reserves the right to modify,
alter or otherwise update this policy at any time. Visitors are encouraged to review this policy from time to time to
stay abreast of any changes. Your continued use of our website following the posting of any changes to this policy
means you accept those changes.

LEGAL PURCHASE AGE

You must not provide us with your personal information if you are not of legal age to purchase alcohol in the
jurisdiction in which you reside and (if different) in the jurisdiction in which you are accessing the site. We do not
intent to collect personal information from any individuals under the legal purchase age or market alcohol beverages to
anyone under the legal purchase age. If we receive notice or believe that someone under the legal purchase age has
provided us with personal information we will make every reasonable effort to remove such personal information from our
files.

LINKS AND THIRD PARTIES

Our website often provides links to resources that we believe may be useful. These links will lead you to websites
operated by third parties that operate under different privacy policies. We encourage you to review those privacy
policies, as we have no control over information you may submit to those third parties.
Our website may use third parties, such as ad server companies, to present or serve advertisements that you may see on
our website. Our website may also include advertisements placed by third parties. Our privacy policy does not cover any
information collected by those third parties not does it cover how they may use such information.
You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or
take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval
or endorsement on our part where none exists.
You must not establish a link from any website that is not owned by you.
Our site must not be framed on any other site, nor may you create a link to any part of our site other than the
homepage. We reserve the right to withdraw linking permission without notice.

VIRUSES

Our website is not guaranteed to be free from any so called computer viruses and it is recommended that you check for
any such viruses before downloading it to your computer.

USER SUBMISSIONS

We may now or in the future permit the submission of videos or other communication submitted by you and other users
(user submissions) and the hosting, sharing and/or publishing of such user submissions. You understand that whether or
not such user submissions are published we do not guarantee any user confidentially it user submissions.
You shall be solely responsible to your own user submissions and the consequences of posting or publishing them. In
connection with user submissions, you affirm, represent, and/or warrant that: (I) you own or have the necessary
licenses, rights, consents, and permissions to use and authorise this company to use patent, trademark, trade secret,
copy right or other proprietary rights in and to any all user submissions to enable inclusion and use of the user
submissions in the manner contemplated by the website and these terms of use; and (II) you have the written consent,
release, and/or permission of each and every identifiable individual person in the user submission to use the name or
likeness of each and every such identifiable individual person to enable inclusion and use of the user submissions in
the manner contemplated by the website and these terms of use.
For clarity, you retain all of your ownership rights in your user submissions. However, by submitting the user
submissions to us, you hereby grant us a worldwide nonexclusive, royalty free, sub-licensable and transferable license
to use, reproduce, distribute, prepare derivative works of, display, and perform the user submissions in connection
with the website and this companys (and its successors) business, including without limitation for promoting and
redistributing part or all of the website (and derivative works thereof) in any media formats and through any media
channels. You also hereby grant each user of the website a non-exclusive license to access your user submissions
through the website, and to use, reproduce, distribute, prepare derivative works of, display, and perform such user
permissions as permitted through the functionality of the website and under these terms of use. The foregoing license
granted by you terminates once you remove or delete a user submission from the website.
In connection with user submissions, you further agree that you will not: (I) submit material that is copyrighted,
protected by trade secret or otherwise subject to third party proprietary rights, including privacy and publicity
rights, unless you are the owner of such rights or have permission from their rightful owner to post the material and
to grant us all the license rights granted herein: (II) published falsehoods or misrepresentations that could damage us
already third party; (III) submit material that is unlawful, obscene, defamatory, threatening, indecent, seditious,
offensive, abusive, pornographic, harassing, hateful, discriminatory, scandalous, inflammatory, blasphemous, racially
or ethnically offensive, or encourages conduct that would be considered a criminal offence, give rise to civil
liability, violate any law, or is otherwise inappropriate; (IV) submit material that would promote the excessive,
irresponsible, or under-age consumption of alcohol; (V) submit material which is technically harmful (including without
limitation computer viruses, logic bomb, Trojan horses, worms, harmful components, corrupted data or other malicious
software or harmful data). You must not misuse the website, (including without limitation by hacking). (V) post
advertisements of solid solicitations of business; (VI) impersonate another person. The company assumes no
responsibility for any liability that might arise from the content posted on the website, including without limitation,
claims for defamation, liable, slander, obscenity, pornography, profanity or invasion of privacy.
This company does not endorse any user submission or any opinion, recommendation, or advice expressed therein, and we
expressly disclaim any and all liability in connection with user submissions. We do not permit copyright infringing
activities and infringement of intellectual property rights on the website, and we will remove all content and user
submissions if properly notified that such content or user submission infringes on anothers intellectual property
rights. We reserve the right to remove content and user submissions without prior notice we will also terminate a users
access to the website, if they are determined to be a repeat infringer. A repeat infringer is a user who has been
notified of infringing activity more than twice and/or has had a user submission removed from the website more than
twice. We also reserve the right to decide whether content or user submission is appropriate and complies with these
terms of use for violations other than copy right infringement and violations of intellectual property law, such as,
but not limited to, pornography, obscene or defamatory material, or excessive length. We may remove such user
submissions and/or terminate a users access for uploading such material in violation of these terms of use at any time,
without prior notice and at our sole discretion.

COPYRIGHT AND TRADEMARKS

The site contains material which is owned by The Company and is protected by international copyright, trade mark and
other intellectual property laws. No permission is given by The Company in respect of the reproduction or use of
commercial purposes of any brand names, product names, designs and other materials shown in which intellectual property
rights subsist. You are only entitled to copy electronically and print hard copy portions of the website for the sole
purpose of viewing and purchasing products of The Company.
The Company is licensed to reproduce and distribute the sound and video recordings contained on this website. You are
only permitted to upload and share images, material and content of that which you are the owner.

RELIANCE ON INFOMRATION POSTED

Commentary and other materials posted on our site are not intended to amount to advice on which reliance should be
placed. We therefore disclaim all liability and responsiblity arising from any reliance placed on such materials by any
visitor to our site, or by anyone who may be informed of any of its contents.

OUR SITE CHANGES REGULARLY

We aim to update our site regularly, and may change the content at any time. If the need arises, we may suspend access
to our site, or close it indefinitely. Any of the material on our site may be out of date at any given time, and we are
under no obligation to update such material.

OUR LIABILITY

The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. To
the extent permitted by law, we, other members of our group of companies and third parties connected to use herby
expressly exclude:
All conditions, warranties and other terms which might otherwise be implied by statue, common law or law of equity. Any
liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or
in connection with the use, inability to use, or results of the use f our site, any websites linked to it and any
materials posted on it, including, without limitation any liability for:
Loss of income or revenue;
Loss of business;
Loss of profits of contracts;
Loss of anticipated savings;
Loss of data;
Loss of goodwill;
Wasted management or office time;
And for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach
of contract or otherwise, even if foreseeable, provided that this condition shall not prevent claims for loss or damage
to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories
set out above.
This does not affect our liability for death or personal injury arising from our negligence, nor our liability for
fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be
excluded or limited under applicable law.

LOCATION AND JURISDICTION

This site is controlled and operated by HP Bulmer from its offices in the UK. HP Bulmer makes no representation that
material in the site is appropriate or available for use in other locations. Those who choose to access this site from
other locations do so on their own initiative and are responsible for compliance with local laws if, and to the extent
that local laws are applicable.
These terms and conditions and anything in this site shall be governed by the laws of England and Wales.

QUESTIONS OR COMMENTS?

If you have any further questions or comments regarding our Privacy Policy, please send us an e-mail with your
questions or comments:
customerservices@strongbow.com.
This privacy policy was last modified on 30/05/14
Heineken UK promotes responsible drinking and is part of the Portman Group.


2018 EPIC ENTRANCE PROMOTION TERMS & CONDITIONS

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications,
including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions
and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and
conditions, to their details being communicated to the Promoter’s representatives so that the Promoter or its
representatives can contact the participant in connection with the Promotion (as necessary). Please retain a copy for
your information.

1. Only open to residents in the UK and Channel Islands and Isle of Man aged 18 or over, excluding
employees of any company in the Heineken group and any person whom, in the Promoter’s reasonable opinion, should be
excluded due to their involvement or connection with this promotion.

2. Retailer entry Route: Purchase a promotional pack of STRONGBOW ORIGINAL (4 x 440ml can, 10 x 440ml
can and 12 x 440ml can) or STRONGBOW DARK FRUIT (4 x 440ml can, 10 x 440ml can) from participating retail stores or
via a participating online retailer. Visit www.uk.strongbow.com/epicentrance (“the
Website”). Enter your 5-digit batch code, personal details: email, name, address, mobile phone number and follow the
entry instructions to ‘Win an Epic Festival Entrance’. Subject to availability. Please retain proof of purchase and
batch code for verification. Service is at the discretion of the retailer and retail store staff. Maximum of one EFE
prize and one prize draw prize per person.

3. Residents of Northern Ireland: Retailer entry route Only – No purchase necessary. NI participants
may enter at www.uk.strongbow.com/epicentrance (“the Website”). Enter your personal
details: email, name, address, mobile phone number and follow the entry instructions to ‘Win an Epic Festival
Entrance’. Standard network rates apply.

4. In venue Entry Route – Visit one of the 500 participating UK outlets and buy a pint of Strongbow
Original or Strongbow Dark Fruit and claim your scratch-card between 23.04.18 – 01.07.18. Scratch off the entire game
panel to reveal 6-digit code with letter prefix. Visit www.uk.strongbow.com/festivals enter
your 6-digit code with the letter prefix, personal details: email, name, address, mobile phone number and follow the
entry instructions to ‘Win an Epic Festival Entrance’. Additionally, if the scratch card reveals three of the same
icons in a horizontal or vertical row you have won the pictured prize. Festival ticket wins can be claimed by phoning
the number provided on the winning scratch card, quoting the winning code and ‘Strongbow Festivals’ or emailing the
winning code and your name, phone number and postal address to the email address provided on the winning scratch
card. Festival essential prize wins (Bluetooth speaker, pac-a-mac and portable charger) can be redeemed instantly at
the bar, to redeem the prize you must validate your winning scratch card with a staff member at the bar. Winning
scratch cards will be marked void. Instant prize winners will still be eligible to enter into the Epic Entrance draws
by following the instructions on the scratch card.

5. NI and Scottish Outlets: (In venue entry route only). No purchase is necessary – Visit one of the
participating outlets and ask for your free scratchcard between 23.04.18 – 01.07.18. Scratch off the entire game
panel to reveal 6-digit code with letter prefix. Visit www.uk.strongbow.com/festivals enter
your 6-digit code with the letter prefix, personal details: email, name, address, mobile phone number and follow the
entry instructions to ‘Win an Epic Festival Entrance’. Only one no purchase necessary entry per person, per 24 hours,
maximum 10 no purchase entries per person. Additionally, if the scratch card reveals three of the same icons in a
horizontal or vertical row you have won the pictured prize. Festival ticket wins can be claimed by phoning the number
provided on the winning scratch card, quoting the winning code and ‘Strongbow Festivals’ or emailing the winning code
and your name, phone number and postal address to the email address provided on the winning scratch card. Festival
essential prize wins (Bluetooth speaker, pac-a-mac and portable charger) can be redeemed instantly at the bar, to
redeem the prize you must validate your winning scratch card with a staff member at the bar. Winning scratch cards
will be marked void. Instant prize winners will still be eligible to enter into the Epic Entrance draws by following
the instructions on the scratch card.

6. Epic Entrances Promotion Prizes

The Epic Entrance at the Isle of Wight can only be won by participants in the retailer promotion.

Retailer entry route only:

  • Promotion is open from 2nd April 2018 – 1st May 2018 for the chance to win an Epic Entrance to the Isle of Wight
    Festival & tickets. Isle of Wight is 21st – 24th June 2018
  • Promotion is open from 2nd April 2018 – 1st June 2018 for the chance to win an Epic Entrance to Kendal Calling
    Festival & tickets. Kendal Calling is 26th – 29th July 2018
  • Promotion is open from 2nd April 2018 – 1st July 2018 for the chance to win an Epic Entrance to Victorious
    Festival & tickets. Victorious is 24th – 26th August 2018

In venue entry route only:

  • Promotion is open from 23rd April 2018 – 1st June 2018 for the chance to win an Epic Entrance to Kendal Calling
    Festival & tickets. Kendal Calling is 26th – 29th July 2018
  • Promotion is open from 23rd April 2018 – 1st July 2018 for the chance to win an Epic Entrance to Victorious
    Festival & tickets. Victorious is 24th – 26th August 2018

7. At the point of entry please select from the drop-down menu which festival you would like to Make an Epic Festival
Entrance at, as well as pick your choice of entrance from a pre-selected drop-down list. Select your chosen Epic
Entrance from the pre-populated drop-down menu and answer the question, ‘’Why should you win an Epic Entrance?” There
is one Epic Entrance to be won to each festival.

8. Winner selection and criteria for judging Epic Festival Entrance entries.

Retailer entry route Only – Isle of Wight
A random selection of 200 entries selected from all qualifying entries received between midnight on 02/04/18 and
midnight on 01/05/18 who chose Isle of Wight at the point of entry will be made by 02/05/18 by an
independent verified algorithm programme and the entrant’s idea for an Epic Entrance will then be judged as per the
criteria below.

In venue and retailer entry route Kendal Calling
A random selection of 200 entries selected from all qualifying entries received between midnight on 02/04/18 and
midnight on 01/06/18 who chose Kendal Calling at the point of entry will be made by 04/06/18 by an
independent verified algorithm programme and the entrant’s idea for an Epic Entrance will then be judged as per the
criteria below.

In venue and retailer entry route Victorious
A random selection of 200 entries selected from all qualifying entries received between midnight on 02/04/18 and
midnight on 01/07/18 who chose Victorious at the point of entry will be made by 02/07/18 by an
independent verified algorithm programme and the entrant’s idea for an Epic Entrance will then be judged as per the
criteria below.

The independent judging panel will give each of the 200 randomly selected entries entry marks out of 10 for each of the
following criteria:

  • Does this entry have what it takes to create the impact to ‘Make an Epic Festival Entrance’?
  • Does this entry show the personality of the winner and their mates?
  • Does this entry stand out from the crowd?

This will then determine the 50 finalists for each festival who will be judged by a panel including Heineken UK,
festival owners, and Initials Marketing who will give each finalist entry marks out of 10 for the same criteria.

In the event of a tie-breaker the score for ‘Does this entry have what it takes to create the impact to Make an Epic
Festival Entrance’?’ will carry the most weight.

9. The winner of each Epic Festival Entrance will be contacted using the contact details provided.

  • In the case of the Isle of Wight festival, this will be by 10/05/18
  • In the case of Kendal Calling, this will be by 14/06/18
  • In the case of Victorious; this will be by 13/07/18

10. If the winners of Epic Festival Entrances cannot be contacted within five working days, they will forfeit their
right to the prize and the Promoter reserves the right to re-draw and select a new winner (and so on until a winner can
be contacted who will take up the prize).

11. An Epic Festival Entrance entry will be disqualified if it is not feasible, includes use of livestock, defamatory,
private, confidential, embarrassing, offensive, an infringement of any third-party rights (e.g. someone else’s
copyright or trademark), obscene, violent, racist, pornographic, indecent, vulgar, hateful, threatening, harassing,
false, unfair, illegal or misleading, may cause alarm, upset or distress, or is not compliant with these terms and
conditions or the Terms of Use of the website and relevant festival. Nothing in the content should promote or show
cruelty, bullying, violence, vandalism, fraudulent or criminal acts, irresponsible or illegal consumption of alcohol or
the promotion of other alcoholic brands.

12. Each Epic Festival Entrance prize is up to a value of £15,000 and will include:

  • Return transportation for the winner and five of their nominated friends (all of whom need to be aged 18 or
    over). This will be from a central transport hub near the winner’s home, to the festival via a suitable mode of
    transport chosen by The Promoter and/or its agents. This mode of transport will be dependent on the winner’s
    location from the festival and is in addition to the mode of transport chosen by the winner, by which they will
    make their Epic Entrance to the festival.
  • Weekend camping tickets including accommodation:
  1. Isle of Wight winners will receive a weekend Tipi and 6 Strongbow branded sleeping bags to accommodate them in
    the guest camping area
  2. Kendal Calling winners will receive a weekend Tipi and 6 Strongbow branded sleeping bags to accommodate them in
    the boutique camping area of the festival
  3. Victorious winners will receive a weekend Tipi and 6 Strongbow branded sleeping bags to accommodate theme in the
    general festival camping area
  • The prize also includes the ‘Epic Entrance’ as chosen by the prize winner at the point of entry. for the winner
    and five nominated friends all aged 18 years or over.

13. It will not be possible to deliver all winners to the exact festival location in some modes of transport that were
available to choose as an Epic Entrance due to health and safety and logistical reasons. In these circumstances,
winners, will make their entrance as near as practically possible to the location and continue their entrance on a
feasible mode of transport to their destination inside the festival grounds.

14. All chosen Epic Entrance selections are subject to availability at the time of winner contact and confirmation. If
a selection made by the winner at the point of entry is not available, the promoter and the EFE team will find a
suitable solution within the prize budget, to ensure there is minimal loss of impact at the point of entry to the
festival.

15. All modes of transport are subject to feasibility and weather conditions. If a selection made by the winner at the
point of entry is not feasible due to adverse weather conditions, festival restrictions or any other factor outside of
the Promoter’s control, the Promoter and the EFE team will find a suitable solution within the prize and time allowance
to ensure there is minimal loss of impact at the point of entry to the festival.

16. All entrants will be required to enter the festival grounds and undergo the relevant security checks ahead of
making their Epic Entrance. If the winners are refused entrance to the festival, which is at the discretion of the
festival security, they forfeit their right to the prize.

17. All entrance details, dates and time are subject to the Epic Entrance permutation selected at the point of entry
and as agreed with the promoter and the EFE team once winners have been selected.

  • Isle of Wight – The Epic Entrance will take place on Friday 22nd June
  • Kendal Calling – The Epic Entrance will take place on Friday 27th July
  • Victorious – The Epic Entrance will take place on Saturday 25th August

18. The Promoter and/or its agents accept no liability for any loss or damage to personal belonging of the winners or
their five friends pre, during or post the Epic Entrance and for the duration of the festival. All personal belongings
are the sole responsibility of the owner.

19. Winners and their nominated five friends must not be intoxicated or under the influence of alcohol or illegal
substances at the time of their Epic Entrance. The Promoter and its agents reserve the right to cancel the Epic
Entrance if there is a risk of danger to the winners or the public.

20. Retailer entry route only – There will also be 5 prize draws between 2nd April 2018 and 23:59 on 31st August 2018
to win the following prizes:

  • 425 x Bluetooth speakers
  • 800 x pac a macs
  • 865 x mobile phone chargers

21. All prize brands and specifications are pre-determined.

The starting and closing dates of each draw are as follows (retailer entry route only):

  • Draw 1: For all valid entries received between midnight on Monday 2rd April 2018 and midnight on
    Monday 30th April 2018.
    Prizes: 85 x Bluetooth speakers; 160 x pac a macs; 173 x mobile phone chargers
  • Draw 2: For all valid entries received between midnight on Tuesday 1st May 2018 and midnight on
    Thursday 31st May 2018.
    Prizes: 85 x Bluetooth speakers; 160 x pac a macs; 173 x mobile phone chargers
  • Draw 3: For all valid entries received between midnight on Friday 1st June 2018 and midnight on
    Saturday 30th June 2018.
    Prizes: 85 x Bluetooth speakers; 160 x pac a macs; 173 x mobile phone chargers
  • Draw 4: For all valid entries received between midnight on Sunday 1st July 2018 and midnight on
    Tuesday 31st July 2018.
    Prizes: 85 x Bluetooth speakers; 160 x pac a macs; 173 x mobile phone chargers
  • Draw 5: For all valid entries received between midnight on Wednesday 1st August 2018 and
    midnight on Friday 31st August 2018.
    Prizes: 85 x Bluetooth speakers; 160 x pac a macs; 173 x mobile phone chargers

22. The winners of the prize draw prizes will be chosen from all qualifying entries submitted during the relevant
period. The winners will be the first 418 selected at random by an independent adjudicator within 14 days of each
closing date. Prize allocation is at random and is at the discretion of the Promoter. Winners will be notified within 7
days of winner selection using the email address provided when entering. No person may win more than one prize. If the
winners of the prize draw prizes cannot be contacted within five working days, they will forfeit their right to the
prize and the Promoter reserves the right to re-draw and select a new winner (and so on until a winner can be contacted
who will take up the prize). Once prize acceptance is received and any verification checks are completed prizes will be
dispatched within 28 days to the address provided upon entry. Prizes will be despatched by courier and will require a
signature upon receipt.

23. All prize winners’ names and counties will be available from Strongbow Win an Epic Festival Entrance promotion c/o
Initials Marketing, 4th Floor, 7 Swallow Place, London, W1B 2AG from 31/10/18.

24. In venue only – Instant Prize details:

From 23rd April to 1st July 2018 the following prizes will be available to win instantly by revealing a winning
combination of prize icons on a valid scratch card, available in 500 participating UK outlets. There are a limited
number of instant prizes to be won per outlet and are only available while stocks last. Once allocation is exhausted
there will be no further prizes offered;

  • 500 Bluetooth speakers
  • 1500 Portable chargers
  • 500 Pac-a-macs
  • 37 pairs of General Admission weekend camping tickets to Kendal Calling
  • 37 pairs of General Admission weekend camping tickets to Victorious

25. Visit one of the participating venues and purchase a pint of Strongbow Original or Strongbow Dark Fruits to receive
a scratch card. Scratch the entire panel to reveal your game card, if the game card reveals three of the same icons in
a horizontal or vertical row you have won the pictured prize. Festival essential prize wins (Bluetooth speaker,
pac-a-mac and portable charger) can be redeemed instantly at the bar, to redeem the prize you must validate your
winning scratch card with a staff member at the bar. Winning scratch cards will be marked void. Instant prize winners
will still be eligible to enter into the Epic Entrance draws by following the instructions on the scratch card.

26. Festival ticket wins can be redeemed by phoning the number provided on the winning scratch card, quoting the
winning code and ‘Strongbow Festivals’ or emailing the winning code and name, phone number and postal address to the
email address provided on the winning scratch card. Winners must be aged 18 years and over and must provide valid
contact details including full name, phone number and postal address in order to receive their tickets via post.

27. Claims made via telephone will need to be made during business hours, Monday – Friday 9am – 5:30pm, excluding Bank
Holidays. Callers will need to quote “Strongbow Festivals” to be put through to a representative who will confirm their
winning code and details.

Winners will be asked to verify their winning code and proof of age on redemption of festival tickets. Retain scratch
card and entry for verification.

28. Each festival ticket instant win prize will include;

  • 2 General Admission weekend camping tickets to either Kendal Calling or Victorious.


Tickets allow access to the campsite but winners need to bring all of their own camping equipment.

29. The Promoter and/or its agents accept no liability for any loss or damage to personal belongings of the winners or
their guests for the duration of the festival. All personal belongings are the sole responsibility of the owner.

30. Ticket terms and conditions apply – see:

31. Tickets will be presented to the winner and their five friends on the day that they will be making their Epic
Entrances to the relevant festivals. Instant win festival tickets will be posted by Royal Mail Second Class Signed For
Delivery Service. Winners and their friends must show valid ID otherwise, they may be rejected from the festival.
Tickets are not for resale and each festival organiser reserves the right to invalidate any tickets sold contrary to
the ticket terms.

32. All entrants will be required to enter the festival grounds and undergo the relevant security checks ahead of
making their Epic Entrance. If the winners are refused entrance to the festival, which is at the discretion of the
festival security, they forfeit their right to the prize.

33. The Promoter reserves the right to verify all entries and the winners and to refuse to award a prize or withdraw a
prize entitlement and/or refuse further participation and disqualify the participant where there are reasonable grounds
to believe there has been a breach of these terms and conditions or any instructions forming part of entry requirements
or otherwise where a participant has gained unfair advantage in participating in the promotion or won using fraudulent
means. The Promoter will be the final arbiter in any decisions and these will be binding and no correspondence will be
entered into.

34. There is no cash or other alternative to any prizes as part of the Make an Epic Entrance promotion in whole or in
part. Prizes are not transferable. The Promoter reserves the right to reclaim the prize if it is transferred. In the
event that any part of the Epic Festival Entrance prize is unavailable, the Promoter reserves the right to substitute
it for something else of equal value.

35. The Promoter cannot be held responsible for a breakdown in communication systems or networks that may result in an
entry not being registered.

36. In the event of circumstances beyond the reasonable control of the promoter, or otherwise where fraud and/or an
error (human or computer) affects or could affect the proper operation of this promotion or the awarding of prizes, and
only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend the promotion or
these terms and conditions, at any stage, but will always endeavour to minimize the effect to participants to avoid
undue disappointment.

37. The decision of the promoter in all matters is final and binding and no correspondence will be entered into.

38. The Promoter is not responsible for any third-party acts or omissions.

39. We cannot guarantee that the Epic Festival Entrances at each of the festivals will be free from disruptions,
failings or cancellations. The Promoter or its agents are not liable for such disruptions, failings or cancellations
unless they are caused by our negligence. Any requests for refunds or compensation arising from them should be sent to
the operator of the event. We can provide you with their details on request.

40. The Promoter reserves the right to cancel or amend this promotion due to events or circumstances arising beyond its
control.

41. All taxes (including without limitation national & local taxes) in connection with any prize & the
reporting consequence thereof, are the sole responsibility of the prize winner.

42. Entries must be made personally. Entries made through agents/third parties, bulk entries or automated entries are
invalid. Amended, defaced or photocopied entries are invalid. The Promoter cannot accept responsibility for lost or
stolen entries. Proof of sending is not proof of receipt and promoter does not accept any responsibility for the
non-receipt or the late receipt of the message due to network failure or for any associated costs to entrants. No
entries submitted via any other means will be accepted. The Promoter cannot guarantee uninterrupted or secure access to
the web entry route. Any mechanical reproduction or automated entries are prohibited, and any use of such automated
devices will cause disqualification.

43. These rules and any dispute or difference arising out of or in connection with them shall be governed by and
construed in accordance with English law. The Promoter and each entrant irrevocably agree to submit to the exclusive
jurisdiction of the Courts of England and Wales over any claim or matter arising under or in connection with these
rules or the legal relationships established by this agreement.


Promoter: Heineken UK Limited, 3-4 Broadway Park, South Gyle Broadway, EDINBURGH, EH12 9JZ


2018 STRONGBOW HALLOWEEN CONSUMER PROMOTION TERMS & CONDITIONS

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications,
including advertising or promotional materials. Entry instructions are deemed to form part of the terms and
conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the
terms and conditions and to their details being communicated to the Promoter’s agency in relation to this
promotion. Please retain a copy for your information.

  1. Only open to residents in the UK, aged 18 or over, excluding employees of any company in the Heineken group,
    their immediate families and any person whom, in the Promoter’s reasonable opinion, should be excluded due to
    their involvement or connection with this promotion.
  2. Eligible participants purchase a pint of STRONGBOW Original or STRONGBOW Dark Fruit in participating outlets and
    receive a STRONGBOW Carnevil scratch and reveal gamecard. Subject to availability. One gamecard per pint
    purchased. Maximum 2 gamecards per person, per day. There are 2,000,000 gamecards being distributed throughout
    the promotion with 200 per participating outlet. Service is at the discretion of the bar staff. Half pints are
    not qualifying purchases.
  3. No purchase necessary in Scotland and Northern Ireland, please ask bar staff for your gamecard while stocks last.
    One ‘No Purchase Necessary’ entry per person, per day.
  4. Promotion starts at 9:00 on 22.10.18 and ends 23:59 on 05.11.18. Please check with the outlet for availability of
    prizes before purchase.
  5. Entries must be made personally. Entries made through agents/third parties, bulk entries or automated entries are
    invalid. Amended, defaced or photocopied gamecards are invalid. Promoter cannot accept responsibility for lost or
    stolen gamecards. The Promoter accepts no responsibility for lost, incomplete, illegible or delayed claims, such
    entries will be void.
  6. In-outlet instant win prizes: There are fifty (50) x STRONGBOW Carnevil instant rewards per
    outlet. Winners will be notified under the reveal panel on STRONGBOW Carnevil gamecard. Winners of Carnevil eye
    patches must show their winning gamecard to bar staff in the outlet of issue prior to 23:59 on 05.11.18 to claim
    their prize instantly. Prizes are available while stocks last.
  7. There is no cash or other alternative to these prizes in whole or in part. Prizes are not transferable. The
    Promoter reserves the right to reclaim the prize if it is transferred.
  8. A winner who is over 25 years of age and looks over 25 years of age may be required to participate in all
    required publicity, including any presentation ceremony.
  9. The decision of the Promoter in all matters is final and binding and no correspondence will be entered into. The
    Promoter is not responsible for any third-party acts or omissions.
  10. The Promoter reserves the right to refuse to award a prize or withdraw prize entitlement and/or refuse further
    participation in the promotion and disqualify the participant where there are reasonable grounds to believe there
    has been a breach of these terms and conditions or any instructions forming part of entry requirements or
    otherwise where a participant has gained unfair advantage in participating in the promotion or won using
    fraudulent means. The Promoter will be the final arbiter in any decisions and these will be binding, and no
    correspondence will be entered into.
  11. In the event of circumstances outside the reasonable control of the promoter, or otherwise where fraud, abuse,
    and/or an error (human or computer) affects or could affect the proper operation of this promotion or the
    awarding of prizes, and only where circumstances make this unavoidable, the Promoter reserves the right to cancel
    or amend the promotion at any stage but will always endeavor to minimize the effect to participants in order to
    avoid undue disappointment.
  12. All conditions, warranties and representations expressed or implied by law or otherwise in connection with the
    prizes are excluded to the fullest extent permitted by law and the promoter shall be under no liability
    whatsoever or however in connection with any loss, damage or injury suffered as a direct result of the provision
    of the Promotion. Promoter makes no attempt to exclude or limit its liability for death or personal injury
    arising as a result of its negligence.
  13. These rules and any dispute or difference arising out of or in connection with them shall be governed by and
    construed in accordance with English law.
  14. The Promoter encourages responsible drinking and would direct consumers to read http://www.drinkaware.co.uk/
    for more information.

Promoter: Heineken UK Limited, 3-4 Broadway Park, South Gyle Broadway, EDINBURGH, EH12 9JZ


2018 STRONGBOW HALLOWEEN ON TRADE CUSTOMER KIT INCENTIVE & OUTLET STAFF PROMOTION TERMS & CONDITIONS

These terms are generic and you should check customer specific advertising and promotion materials for wholesaler specific terms. Entry instructions are deemed to form part of the terms and conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and conditions, to their details being communicated to the Promoter’s representatives so that the Promoter or its representatives can contact the participant in connection with the Promotion (as necessary). Please retain a copy for your information.

Outlet Kit Incentive (STRONGBOW CARNEVIL Halloween kit):

  1. Only open to residents in the UK aged 18 or over who are on trade retailers.
  2. Customers must have received 2018 a Strongbow Halloween Kit.
  3. Kits include: in-outlet point of sale material, 200 x consumer games cards with instant reward reveal, decorations, manager’s brief and consumer instant reward prizes of 50 x CARNEVIL eye patches. Kits will be dispatched between 01.10.18 and 19.10.18. The Promoter reserves the right to replace the free kit at its sole discretion with similar items of equal or greater value due to unavailability of any particular item under circumstances beyond the Promoter’s control. There is no cash or other alternative to the free kit in whole or in part. The free kit is not transferable in whole or in part.

Outlet Staff Promotion: (4 x £2500 to be won):

  1. To qualify for the main prize draw, retailers must dress the bar, back-of-bar, bar tables and / or dining area with all the given point of sale material and decoration in the STRONGBOW Carnevil Halloween kit listed in Term 5. A member from the outlet must then take a photograph of the dressed bar or bar area and submit entry by following STRONGBOW on Instagram, Twitter or Facebook [@StrongbowUK], uploading the photograph using #StrongbowHalloween and commenting with outlet name and location [example: Royal Oak, Kent]. Standard network rates apply. Entries limited to one per outlet.
  2. The photographs must be submitted between 06:00 on 01/10/18 and at 23:59 on 09/11/18 (“Cash Credit Closing Date”) in accordance with Term 11.
  3. Four winning photos will be selected at random from all qualifying entries made from all participating outlets within 7 days of the Cash Credit Closing Date. The winning entries will be drawn by a 3rd party and notified by @StrongbowUK via private message on either Instagram, Twitter or Facebook (the same social channel used by winner on entry) by 22:00 on 16/11/18. If any of the winners cannot be contacted within 7 working days, the Promoter reserves the right to re-draw and select a new winning entry (and so on until a winner can be contacted who will take up the prize).
  4. There are four prizes. Each prize is for £2,500 credit to winners’ trade account. The four prizes will be split as follows: One per region North, South, Central. If there is no appropriate winner from each region the 3 best outlets entries will be chosen. There is also one prize for all Star Pubs & Bars estate.
  5. The winning outlets will be announced on STRONGBOW’S social media channels, including Instagram, Twitter and / or Facebook on 23/11/18. By entering, all entrants consent to such information being disclosed.
  6. By submitting a photograph each entrant agrees and confirms that the entrant:

    • shall be solely responsible for the entry and the consequences of posting or publishing it;
    • owns the entire copyright in the submission and all content included in it of any nature, including images, script etc is original and belongs to the entrant;
    • has permission from any people appearing in the entry to submit the entry for these purposes and that any person appearing in the photograph is over 25 years or age;
    • the photograph does not disclose any personal or confidential information belonging to anyone;
    • the entry is not false, a misrepresentation, obscene, offensive, discriminatory or libellous;
    • agrees that the Promoter may use the entry and/or any part of it for any purposes of promoting our products, including posting your entry on a STRONGBOW website or on other media
    • channels

    • grants the Promoter a non-exclusive, worldwide, irrevocable, sub-licenseable, transferrable, royalty free basis licence to use, reproduce, distribute, prepare derivative works of, display, and perform the entry;
    • grants each user of Instagram a non-exclusive license to access the entry through the site, and to use, reproduce, distribute, prepare derivative works of, display and such photographs;
    • agrees that any credits are at the Promoter’s sole discretion

      • promote excessive, irresponsible or underage consumption of alcohol;
      • Suggest endorsement of the STRONGBOW brand by any celebrity
      • Use offensive, obscene, pornographic, abusive, false, misrepresenting, defamatory or malicious content
      • Show anyone acting in a dangerous or irresponsible manner
      • Show any indecent or inappropriate behaviour
      • Include of any person under the age of 25
      • Include competitor brands
      • Show the consumption of alcohol or the appearance of intoxication
      • Include content to which someone else owns the copyright, without the requisite authorisations
      • post advertisements or other solicitations of business:
  7. The Promoter accepts no responsibility for lost, incomplete, illegible or delayed entries – such entries will be void. Proof of sending is not proof of receipt and promoter does not accept any responsibility for the non-receipt or the late receipt of entries due to network failure or for any associated costs to entrants. The promoter cannot guarantee uninterrupted or secure access to the entry route. Any mechanical reproduction or automated entries is prohibited, and any use of such automated devices will cause disqualification.
  8. The decision of the Promoter in all matters is final and binding and no correspondence will be entered into.
  9. The Promoter is not responsible for any third-party acts or omissions.
  10. The Promoter reserves the right to cancel or amend this promotion due to events or circumstances arising beyond its control.
  11. All taxes (including without limitation national & local taxes) in connection with the free case & the reporting consequence thereof are the sole responsibility of the customer.
  12. These rules and any dispute or difference arising out of or in connection with them shall be governed by and construed in accordance with English law. The Promoter and each entrant irrevocably agrees to submit to the exclusive jurisdiction of the Courts of England and Wales over any claim or matter arising under or in connection with these rules or the legal relationships established by this agreement.

Promoter: Heineken UK Limited, 3-4 Broadway Park, South Gyle Broadway, EDINBURGH, EH12 9JZ


2018 ASDA Carnevil Glassware Promotion

Participation instructions are deemed to form part of the terms and conditions and by participating in this
promotion all participants will be deemed to have accepted and be bound by the terms and conditions. These Terms
and Conditions prevail in the event of any conflict or inconsistency with any other communications, including
advertising or promotional materials.

  • This promotion is only available to GB residents aged 18 or over.
  • Purchase STRONGBOW DARK FRUIT 5L Keg or STRONGBOW Original 5L Keg, STRONGBOW Original 4x440ml, STRONGBOW DARK
    FRUIT 4x440ml or STRONGBOW CLOUDY APPLE 4x440ml, STRONGBOW DARK FRUIT 15x440ml, STRONGBOW Original 18x440ml,
    STRONGBOW CLOUDY APPLE 10x440ml (subject to availability) in participating ASDA stores and receive one
    complimentary STRONGBOW Carnevil Limited Edition pint glass. Take the glass to the checkout with your qualifying
    purchase. Limited to one free glass per person per day.
  • Available on purchases in store only. Service is at the discretion of ASDA checkout staff. Selected stores only.
  • There are 504 glasses available per participating outlet. Offer ends when all glasses have been claimed or 7
    November 2018 whichever is sooner. Check availability before purchase.
  • No cash or other alternative to the free gift in whole or in part.
  • The promoter is not responsible for any third-party acts or omissions.
  • The promoter reserves the right to cancel or amend this promotion due to events or circumstances arising beyond
    its control.

Promoter: Heineken UK Limited, 3-4 Broadway Park, South Gyle Broadway, Edinburgh, EH12 9JZ

Please enjoy responsibly

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