Strongbow Instagram Cake

Terms and Conditions


These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and conditions.  Please retain a copy for your information. The personal data provided by entrants will only be used by the Promoter for the purpose of conducting the promotion and at all times in accordance with the Data Protection Act 2018 and the Promoter’s Privacy Policy (available at From time to time, the Promoter may share entrants’ personal data with their agents/representatives to assist with administering the promotion and contacting entrants (as necessary) and/or fulfilling the prize(s).

1. Only open to residents in the UK and Channel Islands and Isle of Man aged 18 or over, excluding employees of any company in the Heineken group and any person whom, in the Promoter’s reasonable opinion, should be excluded due to their involvement or connection with this promotion. 

2. No purchase necessary to enter. Send a photo of Strongbow themed cake you have made to the Strongbowukofficial Instagram account. All photos must be solely of the cake. Entries must be made between 2PM on Tuesday 17th November 2020 and midday on Monday 23rd November 2020 (“the Promotion Period”).  Standard network rates will apply.  Entries must be made personally.  Limited to one entry per person. By entering the competition through sending in a photo, all entrants consent to Strongbow UK official posting their  images on the Strongbow UK official Instagram story feed. 

3. All valid entries will be entered into a free prize draw on 24th  November. Winner will be the first entry drawn at random from all qualifying entries by an independent judge by  November 25th .  The Judge’s decision is final.  

4. There is 1 prize.  Prize consists of 4 Strongbow Dark Fruit 440ML cans,  4 Strongbow Cloudy Apple 440ML cans,  4 Strongbow Original 440ml cans and  4 Strongbow Rosé 440ml cans 
5. Winner will be contacted via Instagram on 23rd  November. If the winner cannot be contacted within 7 working days, the Promoter reserves the right to re-draw and select a new winner (and so on until a winner can be contacted who will take up the prize).  

6. The winner’s cake photo and first name will be posted on the Strongbow UK official Instagram page, FB page and Twitter page on the 24th  November.  By entering, the winner consents to such information being disclosed.  

7. There is no cash or other equivalent to any prize in whole or in part.  Prize is not transferable in whole or in part.  The Promoter reserves the right to reclaim the prize if it is transferred.   

8. The decision of the promoter in all matters is final and binding and no correspondence will be entered into.

9. The promoter is not responsible for any third party acts or omissions.

10. The promoter reserves the right to cancel or amend this promotion due to events or circumstances arising beyond its control.  

11. The promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.  Instagram is not responsible to entrants in respect of any aspect of this promotion.

12. The Promoter accepts no responsibility for lost, incomplete, illegible or delayed entries, such entries will be void.  Proof of sending is not proof of receipt and promoter does not accept any responsibility for the non receipt or the late receipt of entries due to network failure or for any associated costs to entrants.  No entries submitted via any other means will be accepted.  The promoter cannot guarantee uninterrupted or secure access to the entry route.  Any mechanical reproduction or automated entries is prohibited, and any use of such automated devices will cause disqualification.  

13. By submitting your entry you are agreeing and confirming that:
• You shall be solely responsible for your entry and the consequences of posting or publishing it.
• The entire copyright in the submission and all content included in it of any nature, including images, script etc is original and belongs to you
• You have permission from all people appearing in the entry to submit the submission for these purposes;
• Your photograph does not disclose any personal or confidential information belonging to you or anyone else;
• Your submission is not false, a misrepresentation, obscene, offensive, discriminatory or libellous;
• You agree that we may use your entry and/or any part of it for any purposes of promoting our products, including posting your submission on the Strongbow website or on other media channels 
• You grant us a non-exclusive, worldwide, irrevocable, sub-licensable, transferrable, royalty free basis licence to use, reproduce, distribute, prepare derivative works of, display, and perform the entry.  For clarity you retain all ownership rights in your entry;
• You also hereby grant each user of the Instagram  site a non-exclusive license to access your photograph through the site, and to use, reproduce, distribute, prepare derivative works of, display and such photographs;
• You agree that any credits are at our sole discretion.

14. We shall not be under any obligation to publish any of your material and reserve the right to withhold or take down any material at our sole discretion.  All material submitted may be subject to moderation. The Promoter has the absolute discretion to upload or not upload any material and to remove any material already uploaded without giving reasons for the decision.   The Promoter shall in particular refuse to upload any material for the following reasons: 
a. promoting excessive, irresponsible or underage consumption of alcohol
b. Suggests endorsement of the Strongbow brand by any celebrity
c. Use of offensive, obscene, pornographic, abusive, false, misrepresenting, defamatory or malicious content 
d. Anyone acting in a dangerous or irresponsible manner
e. Any indecent or inappropriate 
f. Inclusion of those under the age of 25
g. Inclusion of other brands 
h. The consumption of alcohol or the appearance of intoxication
i. Inclusion of content to which someone else owns the copyright, without the requisite authorisations
j. posting advertisements or solicitations of business: 
k. Breach of these terms and conditions 
l. technically harmful (including without limitation computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data).  You must not misuse the website (including without limitation by hacking). 

15. All conditions, warranties and representations expressed or implied by law or otherwise in connection with the prize  are excluded to the fullest extent permitted by law. The promoter shall be under no liability whatsoever or however in connection with any loss, damage or injury suffered as a direct result of the provision of the prize. .  Promoter makes no attempt to exclude or limit its liability for death or personal injury arising as a result of its negligence.  Strongbow  is manufactured and supplied by Heineken UK.

Promoter:  Heineken UK Limited, 3-4 Broadway Park, EDINBURGH, EH12 9JZ